Start with the visible meters: virtual machines or containers by hour, serverless invocations by request and duration, storage classes by gigabyte and retrieval, load balancers, public IPs, managed databases, and snapshots. Track region choices and network egress carefully, since cross‑zone, cross‑region, and internet transfer behaviors can silently dominate monthly variations across busy periods.
Add the efforts that never appear on a provider invoice: SRE shifts, on‑call rotations, incident reviews, CI/CD pipeline maintenance, infrastructure‑as‑code upkeep, vulnerability patching, compliance evidence gathering, knowledge sharing, and onboarding. Converting effort into money clarifies unit economics and reveals where automation, standards, and self‑service platforms produce durable savings during the three‑year journey.

Measure CPU, memory, and I/O profiles before moving. Rightsize instance families, set intelligent autoscaling, and schedule non‑production shutdowns. Model seasonal peaks and marketing events as explicit surge windows. A retailer we advised cut 27% by tightening headroom after observing realistic traffic, without degrading user experience during holiday spikes.

Blend commitment instruments to match steady baselines while keeping flexibility for growth. Multi‑year reservations can deliver meaningful reductions, but carry utilization risk if workloads shrink. Layer monthly savings plans or committed‑use discounts for variable portions. Plot break‑even points, renewal dates, and cancellation clauses so finance and engineering make synchronized, low‑regret decisions.

Selecting regions for latency or sovereignty impacts costs through storage replication, cross‑region traffic, and availability zone distribution. Private connectivity can reduce egress but adds port fees. Keep data gravity in mind: placing analytics near operational stores avoids expensive back‑and‑forth pipelines and lowers end‑to‑end processing time under real‑world workloads.
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